Here are some points to prepare your website for Google Algorithms
1. Voice search is big, and it's only getting bigger "The world is becoming increasingly mobile," Behzadi said, and in 2015, Web surfers performed more mobile searches than desktop queries. Modern devices, whether they're smartphones, smartwatches, or even cars, move with users and understand the context of where they are. Thanks to the Internet of Things (IoT), "we'll be talking to even more devices" in the near future, according to Behzadi.
2. Answer customer questions with clear, concise and unique content Content that is unique, or not in the public domain, and that effectively answers questions could be featured in Quick Answer boxes for specific queries. Kyne said marketers should use the HTML list format to improve their content's chances of being featured in Quick Answer boxes.
3. Tried-and-true basics will survive future algorithm updates Google uses hundreds of ranking signals to find the Web content that best matches users' queries. Some of the most important signals have largely stayed the same during the past few years and aren't expected to change much in the future. Here are five key ranking factors:
4. HTTPS will be even more important in the future In 2014, as part of its quest to deliver the best search experience, Google boosted search rankings for sites that use HTTPS, the secure version of HTTP. "Google is now sending out stronger messages that HTTPS is important," said Vistaprint's Kyne, and it will "preferentially index pages" that have HTTPS certification by default. Google also said at that time that it wants to "encourage all website owners to switch from HTTP to HTTPS to keep everyone safe" on the Web
5. Google has no love for slow mobile sites AMP helps simplify the Web's look and feel, according to Straatman. "One thing that's huge in design, in general, is simplification; just look at Apple," he says. "Their whole brand is about simplifying, so you might see more of that look with accelerated mobile pages." 6) Focus on mobile — but don't forget the user Mobile is clearly the future of search, and providing quick access to the information mobile Web surfers want about your brand, products, or services is a strong SEO strategy.
All informationn is taken from http://www.cio.com/article/3047195/search/how-to-prepare-your-website-for-google-algorithm-updates.html
1. Voice search is big, and it's only getting bigger "The world is becoming increasingly mobile," Behzadi said, and in 2015, Web surfers performed more mobile searches than desktop queries. Modern devices, whether they're smartphones, smartwatches, or even cars, move with users and understand the context of where they are. Thanks to the Internet of Things (IoT), "we'll be talking to even more devices" in the near future, according to Behzadi.
2. Answer customer questions with clear, concise and unique content Content that is unique, or not in the public domain, and that effectively answers questions could be featured in Quick Answer boxes for specific queries. Kyne said marketers should use the HTML list format to improve their content's chances of being featured in Quick Answer boxes.
3. Tried-and-true basics will survive future algorithm updates Google uses hundreds of ranking signals to find the Web content that best matches users' queries. Some of the most important signals have largely stayed the same during the past few years and aren't expected to change much in the future. Here are five key ranking factors:
4. HTTPS will be even more important in the future In 2014, as part of its quest to deliver the best search experience, Google boosted search rankings for sites that use HTTPS, the secure version of HTTP. "Google is now sending out stronger messages that HTTPS is important," said Vistaprint's Kyne, and it will "preferentially index pages" that have HTTPS certification by default. Google also said at that time that it wants to "encourage all website owners to switch from HTTP to HTTPS to keep everyone safe" on the Web
5. Google has no love for slow mobile sites AMP helps simplify the Web's look and feel, according to Straatman. "One thing that's huge in design, in general, is simplification; just look at Apple," he says. "Their whole brand is about simplifying, so you might see more of that look with accelerated mobile pages." 6) Focus on mobile — but don't forget the user Mobile is clearly the future of search, and providing quick access to the information mobile Web surfers want about your brand, products, or services is a strong SEO strategy.
All informationn is taken from http://www.cio.com/article/3047195/search/how-to-prepare-your-website-for-google-algorithm-updates.html
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